Let us be honest! We have no control over these sudden backlinks which are being sent by our competitors. Google detects this activity which results in a sudden drop in the rankings of the targeted website. This was the end of link farms.Īttackers leverage this technique to send a large number of spammy links from link farms to target website. However, in 2012, Google’s Penguin algorithm severely punished such websites. Site owners used link farms to increase their page rank and achieve good rankings in SERP. The sole purpose of these websites is to provide hyperlinks to boost certain page/s of your website. Link farms are a group of similar inter-connected websites. Let me give you an overview of link farms. We are all aware of this grey hat SEO practice. They are mainly focussed towards creating bad backlinks that point to the website. This involves attackers using off-Page SEO techniques to hamper the website’s rankings.
We have compiled a list of such negative SEO strategies to keep you informed and safe from such attacks. It is much more serious in the current scenario and also hard to detect.Īttackers use off-Page SEO techniques as well as on-Page SEO strategies to hurt their competitors’ rankings and organic traffic. However, in 2020, there are many ways for attackers to perform negative SEO. This resulted in bad spammy links, which could be resolved by adding them in the disavow file. It started with backlinks where site owners listed their competitor’s links to bad toxic websites. Let us find out how competitors do this and how to stay safe from these negative SEO attacks. Businesses intentionally implement black hat SEO techniques on their competitor’s website to destroy their SEO efforts. Negative SEO refers to the tactics and strategies aimed towards ruining the rankings of competitors and to reduce their organic traffic. It is called negative SEO and it could hamper your rankings in a really bad way. However, there is a new strategy used by competitors to ruin your efforts and jeopardise your rankings. For this very reason, businesses are moving away from black hat SEO and leaning more towards white hat and technical SEO. If you have an SEO agency, you must be aware of the manual penalty imposed by Google if it finds you indulge in these black hat SEO practices. We all are aware of black hat SEO techniques and the horrid impact it has on website rankings if detected by Google.
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